This is a great article from http://www.thebereancall.org you can read a portion of it here and click the link at the bottom of the article to read the rest.
March 1, 2004
The “seeker-friendly,” or “seeker-sensitive,” movement currently taking a host of evangelical churches by storm is an approach to evangelizing through application of the latest marketing techniques. Typically, it begins with a survey of the lost (referred to by a leading church in this trend as the “unchurched,” or “unchurched Harry and Mary”). This survey questions the unchurched about the things their nearby place of worship might offer that would motivate them to attend. Results of the questionnaire indicate areas of potential changes in the church’s operations and services that would be effective in order to attract the unchurched, keep them attending, and win them to Christ. Those who have developed this marketing approach guarantee the growth of the churches that conscientiously follow their proven methods. Practically speaking, it works!
Two churches are seen as models for this movement: Willow Creek Community Church (near Chicago), pastored by Bill Hybels, and Saddleback Valley Community Church (south of Los Angeles), pastored by Rick Warren. Their influence is stunning. Willow Creek has formed its own association of churches, with 9,500 members. Last year, 100,000 church lead-ers attended at least one Willow Creek leadership conference. More than 250,000 pastors and church leaders from over 125 countries have attended Rick Warren’s Purpose Driven Church seminars. More than 60,000 pastors subscribe to his weekly email newsletter.